Ethical Fashion Guide

The Ethical Fashion Report is published through our Behind the Barcode project. The research published in the report will help you make ethical fashion choices.

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In 2020 our research is taking a different form as we put a special focus on the impact of the coronavirus crisis. The global devastation caused by COVID-19 has meant that workers in garment supply chains have faced unique and increased labour rights risks. For this reason, we are running a new campaign called the COVID Fashion Commitments, which is designed to encourage companies to meet the immediate needs of their most vulnerable workers. Find out more and get involved!
2019 Ethical Fashion Guide
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What is the Ethical Fashion Guide?


The Ethical Fashion Guide is a companion to the 2019 Ethical Fashion Report. Use it to help you make everyday, ethical purchasing decisions. Take it with you when you shop and buy your clothes from the companies doing more to protect their workers. Vote with your wallet and encourage more companies to end exploitation in their supply chains.

The full report considers the sector-wide narrative in more detail, lists the graded brands alongside their parent companies, and explains our research methodology. Read it here.

Share for change
Be vocal on your social networks – speak up for ethical fashion! Use our Grade Sharer to tell brands what you think of their efforts to protect their workers and reduce their environmental impact. Be part of the change you want to see in the global fashion industry… make some noise and share a grade today!

Step 1:

Choose a brand

Search for a brand you love or browse the list by name or grade. Select the brand whose grade you want to share on your social media. Remember… you can only share one brand at a time!

Step 2:

Choose where to share

Select the social media account you’ll be using to share the grade of the brand you’ve selected – Facebook, Twitter, Instagram or Linkedin.

Step 3:

Make some noise

Click the button to edit this post and let the brand know what you think of its grade. Share your thoughts the world and be part of the change you want to see in the global fashion industry!

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How does it work?


The grades awarded by the Ethical Fashion Report are a measure of the efforts undertaken by each company to mitigate the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Higher grades are given to companies with ethical sourcing systems that, if implemented well, should reduce the extent of worker exploitation and environmental harm.

Our research team assesses each company’s ethical sourcing system according to 44 specific criteria. These assessments consider three critical stages of the supply chain as a proxy for the entire supply chain: raw materials, inputs production and final stage manufacturing. To find out more about how we grade brands, read our FAQ section.

Be Vocal

Download the App!

Did you know that your 2019 Ethical Fashion Guide is also available on the Baptist World Aid's End Poverty mobile app?

World Wide Fund