Australian Ethical Consumer Report

How Ethical Are Australian Shoppers?
We Found Out.

The Australian Ethical Consumer Report, published in partnership with Be Slavery Free, seeks to understand the attitudes and beliefs of Australian consumers towards modern slavery, sustainability and ethical consumption, particularly in the fashion industry.

It uncovers what motivates Australians when making purchasing decisions, and measures their position on the journey towards becoming an ethical global citizen—someone who recognises and cares about the impact of their decisions on others, aligns their habits with these values and publicly advocates for the cause. This is measured through the Ethical Global Citizen Index (EGCI).

In this 2023 edition, we see amongst Australians the tension between more engagement with ethical consumption resources than ever, and less inclination to change behaviours due to the rising cost of living and confusion around information provided. The report also reveals who Australian consumers see as responsible for supply chain issues, and highlights what action steps they are most likely to take towards ethical and sustainable global citizenship.



2023 Report Insights

Hands checking price tag of clothing item
70% of Australians

want their shopping habits to reflect ethical practices over the next 12 months—a decrease from 87% in 2021.

Woman carrying basket on her head
80% of Australians

have heard of modern slavery and 75% agree that their purchasing habits can make a difference in eradicating it.

Shopping tags
51% of Australians

are familiar with the term ethical fashion, with 43% engaging with information on ethical consumption at least fortnightly.

Read The Latest Report

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