Download your copy to discover the attitudes and beliefs of the Australian consumer towards ethical fashion consumption.
This vision emerges from our mission as a Christian international aid and development organisation, as we work toward ‘a world where poverty has ended and all people enjoy the fullness of life God intends’.
In this new Ethical Consumer Report, the role of the Australian consumer, is brought into focus. This report seeks to understand the attitudes and beliefs of the Australian consumer towards ethical fashion consumption. It uncovers the key motivations for Australians when making purchasing decisions and measures their position on the journey towards becoming an ethical consumer through the Ethical Consumer Index (ECI).
Practical Purchasers prefer to focus on what is going to best meet their needs in the here and now, rather than worrying about their future needs or what impacts their purchases will have in the future.
When making purchasing decisions, Intentional Individualists like to think ahead. They are more likely to buy thinking about their future needs than their current needs.
Socially-minded Shoppers believe the impact of their purchases on others matters more than their own benefit. This could mean they consider the impact of their purchases on those around them.
Conscious Consumers think about the long-term impact of their purchasing decisions and bring a holistic perspective to their shopping habits.
Which brands are protecting workers and the environment? Find out so you can use your influence to demand better.
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