Baptist World Aid Australia works to raise the standards for workers in global fashion supply chains.
This visionemerges from our mission as a Christian internationalaid and development organisation, as we work toward‘a world where poverty has ended and all people enjoy thefullness of life God intends’.
In this new Ethical Consumer Report, the role of the Australian consumer, isbrought into focus. This report seeks to understandthe attitudes and beliefs of the Australian consumertowards ethical fashion consumption. It uncoversthe key motivations for Australians when makingpurchasing decisions and measures their position onthe journey towards becoming an ethical consumerthrough the Ethical Consumer Index (ECI).
Practical Purchasers prefer to focus on what is going to best meet their needs in the here and now, rather than worrying about their future needs or what impacts their purchases will have in the future. When making purchasing decisions, Practical Purchasers tend to think about their personal benefit rather than the impact it will have on others. These consumers are largely driven by price and whether an item suits their taste when making purchasing decisions.
When making purchasing decisions, Intentional Individualists like to think ahead. They are more likely to buy thinking about their future needs than their current needs. This could mean purchasing products that are high quality or more durable, avoiding buying trendy items that will quickly go out of vogue or buying products that can be reused or repurposed for years to come.
Socially-minded Shoppers believe the impact of their purchases on others matters more than their own benefit. This could mean they consider the impact of their purchases on those around them, such as buying products to benefit their family or household or buying gifts for others. But Socially-minded Shoppers may also be considering the broader impacts at each stage of the supply chain such as the human rights of workers or the environmental impact of production.
Conscious Consumers think about the long-term impact of their purchasing decisions and bring a holistic perspective to their shopping habits. When making purchasing decisions, Conscious Consumers believe the impact on others matters more than their personal benefit. They are also more likely to think about future needs or impacts than they are to think about current needs.
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What kind of shopper are you?
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