Ethical Consumer Report


Baptist World Aid Australia works to raise the standards for workers in global fashion supply chains.

This vision emerges from our mission as a Christian international aid and development organisation, as we work toward ‘a world where poverty has ended and all people enjoy the fullness of life God intends’.

In this new Ethical Consumer Report, the role of the Australian consumer, is brought into focus. This report seeks to understand the attitudes and beliefs of the Australian consumer towards ethical fashion consumption. It uncovers the key motivations for Australians when making purchasing decisions and measures their position on the journey towards becoming an ethical consumer through the Ethical Consumer Index (ECI).



What’s Your Shopping Type?

Practical Purchaser
Practical Purchaser

Practical Purchasers prefer to focus on what is going to best meet their needs in the here and now, rather than worrying about their future needs or what impacts their purchases will have in the future.

Intentional Individualist
Intentional Individualist

When making purchasing decisions, Intentional Individualists like to think ahead. They are more likely to buy thinking about their future needs than their current needs.

Socially Minded Shopper
Socially-minded Shopper

Socially-minded Shoppers believe the impact of their purchases on others matters more than their own benefit. This could mean they consider the impact of their purchases on those around them.

Conscious Consumer
Conscious Consumer

Conscious Consumers think about the long-term impact of their purchasing decisions and bring a holistic perspective to their shopping habits.

Ethical Fashion Guide


Fashion Has A Big Problem

Which brands are protecting workers and the environment? Find out so you can use your influence to demand better.


A woman in an orange sari sits at her sewing machine