Ethical Consumer Report

Download your copy to discover the attitudes and beliefs of the Australian consumer towards ethical fashion consumption.

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Ethical Consumer Report


Baptist World Aid Australia works to raise the standards for workers in global fashion supply chains.

This vision emerges from our mission as a Christian international aid and development organisation, as we work toward ‘a world where poverty has ended and all people enjoy the fullness of life God intends’.

In this new Ethical Consumer Report, the role of the Australian consumer, is brought into focus. This report seeks to understand the attitudes and beliefs of the Australian consumer towards ethical fashion consumption. It uncovers the key motivations for Australians when making purchasing decisions and measures their position on the journey towards becoming an ethical consumer through the Ethical Consumer Index (ECI). 

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