Ethical Fashion Guide

The Ethical Fashion Report is published through our Behind the Barcode project. The research published in the report will help you make ethical fashion choices.

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What is the Ethical Fashion Guide?

The Ethical Fashion Guide is a companion to the 2017 Ethical Fashion Report. Use it to help you make everyday, ethical purchasing decisions. Take it with you when you shop and buy your clothes from the companies doing more to protect their workers. Vote with your wallet and encourage more companies to end exploitation in their supply chains.

2017 Ethical Fashion Guide
The Report

Ethical Fashion Fast Finder

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Sort by Grade

Use the Fast Finder to find out which of your favourite brands are doing the most to protect their workers.

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  • Wish* f
  • abercrombie kids* d+
  • Hollister* d+
  • adidas a-
  • Reebok a-
  • TaylorMade a-
  • Aldi c+
  • Ally* f
  • American Apparel b
  • Anthea Crawford* c+
  • JAG a-
  • SABA a-
  • Sportscraft a-
  • Burton Menswear c+
  • Dorothy Perkins c+
  • Evans c+
  • Miss Selfridge c+
  • Topman c+
  • Topshop c+
  • Wallis c+
  • AS Colour b-
  • ASOS b-
  • Bardot c-
  • Bardot Junior c-
  • Ben Sherman c-
  • Best & Less c
  • Betts* f
  • Betts Kids* f
  • Airflex* f
  • Avella c+
  • Dymples c+
  • Emerson c+
  • Guy Leech c+
  • Lee Cooper c+
  • Michelle Bridges c+
  • Peter Morrissey c+
  • Billabong c+
  • Element c+
  • Honolua Surf Co. c+
  • Kustom c+
  • RVCA c+
  • Tigerlily c+
  • Xcel c+
  • Bloch* f
  • Blue Illusion c-
  • Boden b-
  • Elka Collective c
  • Elwood c
  • Mossimo c
  • Clarks c+
  • Coles c+
  • Mix Apparel c+
  • Ron Bennett* f
  • SEW253* f
  • Get Formal* f
  • Cotton On a-
  • Cotton On Body a-
  • Cotton On Kids a-
  • factorie a-
  • Rubi a-
  • Supré a-
  • Review c+
  • Country Road b+
  • Mimco b+
  • Trenery b+
  • Witchery b+
  • Cue b-
  • Veronika Maine b-
  • Agenda b+
  • Alta Linea b+
  • David Jones b+
  • Milana b+
  • St James b+
  • The Foundry b+
  • Decjuba* f
  • Sista b-
  • Mooks b-
  • Republic b-
  • Dunlop b-
  • Everlast b-
  • Slazenger b-
  • Esprit b+
  • Etiko a+
  • Capture c+
  • Emerge c+
  • Urban c+
  • EziBuy c+
  • Grace Hill c+
  • Sara c+
  • Dangerfield c
  • L'urv c
  • Princess Highway c
  • Jack London c
  • Alannah Hill c
  • Revival c
  • Farmers* f
  • MIRROU d+
  • TEMT d+
  • Valleygirl d+
  • Forever 21 d+
  • Forever New b
  • Freeset a-
  • Fruit of the Loom b-
  • Russell Brands b-
  • Spalding b-
  • Vanity Fair b-
  • Colorado c-
  • Diana Ferrari c-
  • Mathers c-
  • Williams c-
  • Athleta b-
  • Banana Republic b-
  • Gap b-
  • INTERMIX b-
  • Old Navy b-
  • Bisley* d-
  • Gazal* d-
  • General Pants Co Basics c
  • General Pants c
  • Glassons b-
  • Gorman c+
  • Grosby c
  • Volley c
  • & Other Stories b+
  • Cheap Monday b+
  • COS b+
  • H&M b+
  • Monki b+
  • Weekday b+
  • Bali b+
  • Barely There b+
  • C9 by Champion b+
  • Champion b+
  • DIM b+
  • Gear for Sports b+
  • Hanes b+
  • Knights Apparel b+
  • Maidenform b+
  • Playtex b+
  • Wonderbra b+
  • Evil Twin c-
  • MINKPINK c-
  • Somedays Lovin' c-
  • Staple the Label c-
  • Hush Puppies c+
  • Icebreaker* d-
  • Bershka a
  • Massimo Dutti a
  • Oysho a
  • Pull&Bear a
  • Stradivarius a
  • Uterqüe a
  • Zara a
  • Zara Home a
  • ABCD Indie b+
  • Indie b+
  • Indie & Co b+
  • Industrie b+
  • Jeanswest b+
  • Jets b
  • Julius Marlow c+
  • Dotti c+
  • Jacqui E c+
  • Jay Jays c+
  • Just Jeans c+
  • Peter Alexander c+
  • Portmans c+
  • Karen Walker b+
  • Kathmandu b+
  • Kmart b
  • Kookai b-
  • Kowtow a
  • Henri Bendel* d+
  • La Senza* d+
  • Pink* d+
  • Victoria's Secret* d+
  • Lacoste c+
  • Dockers b+
  • Levi's b+
  • Liminal Apparel a
  • Lorna Jane c+
  • Beare & Ley d+
  • Lowes d+
  • lululemon b+
  • Macpac b-
  • Max c
  • Audrey Blue a+
  • Mighty Good Undies a+
  • Basque c+
  • Blaq c+
  • Milkshake c+
  • Miss Shop c+
  • Piper c+
  • Regatta c+
  • Reserve c+
  • Sass & Bide c+
  • Sprout c+
  • New Balance b-
  • Next c+
  • Lipsy c+
  • Converse* c+
  • Hurley* c+
  • Nike* c+
  • Noni B c
  • Rockmans c
  • W. Lane c
  • beme c
  • Table Eight c
  • Liz Jordan c
  • Nudie Jeans a-
  • Oroton b-
  • Oxford* f
  • Actil a-
  • Berlei a-
  • Bonds a-
  • Crestell a-
  • Dunlopillo a-
  • Explorer a-
  • Fairydown a-
  • Hestia a-
  • Holeproof a-
  • Jockey a-
  • Platinum a-
  • Razzamatazz a-
  • Red Robin a-
  • Rio a-
  • Sheer Relief a-
  • Sheridan a-
  • Tontine a-
  • Voodoo a-
  • Patagonia a
  • Asphalt* d-
  • Coco Beach* d-
  • Gum* d-
  • Lemonade* d-
  • Pavement* d-
  • Pom Pom* d-
  • Scram* d-
  • Wax Bros* d-
  • Zom-B* d-
  • Cobra Golf b-
  • Puma b-
  • ARROW c+
  • Calvin Klein c+
  • IZOD c+
  • Olga c+
  • Speedo c+
  • Tommy Hilfiger c+
  • Van Heusen c+
  • Warner's c+
  • DC c
  • Quiksilver c
  • Roxy c
  • R.M. Williams b+
  • Connor c+
  • Johnny Bigg c+
  • Rockwear c+
  • Tarocash c+
  • yd. c+
  • Rip Curl c+
  • Roger David* f
  • RREPP a+
  • Seafolly b-
  • Seed Heritage c-
  • Darn Tough c+
  • Fine Lines c+
  • Kayser c+
  • Simon de Winter c+
  • Autograph b
  • City Chic b
  • Crossroads b
  • Big W c+
  • Katies b
  • Millers b
  • Rivers b
  • Sportsgirl b
  • Sussan b
  • Suzanne Grae b
  • Target b-
  • Wonder Comfort b-
  • Lily Loves b-
  • Superflex DNM b-
  • Active b-
  • Tutu's & Tambourines b-
  • Jacob & Co b-
  • Future You b-
  • Belle Curve b-
  • Mr Big b-
  • MAXX b-
  • Dannii Minogue b-
  • Yarra Trail c+
  • Marco Polo c+
  • Breakaway c+
  • Black Pepper c+
  • Equus c+
  • Yvonne Black c+
  • Extra Pepper c+
  • The Warehouse* c
  • Tree of Life c+
  • UNIQLO b
  • 7 For All Mankind b-
  • Bulwark b-
  • Eagle Creek b-
  • Eastpak b-
  • Ella Moss b-
  • Horace Small b-
  • Jansport b-
  • Kipling b-
  • LEE b-
  • Lucy b-
  • Majestic b-
  • Napapijri b-
  • Nautica b-
  • Red Kap b-
  • Reef b-
  • Riders by LEE b-
  • Rock & Republic b-
  • Rustler b-
  • Smartwool b-
  • Splendid b-
  • The North Face b-
  • Timberland b-
  • Vans b-
  • Wrangler b-
  • Jump* f
  • Kachel* f
  • Ping Pong* f
  • David Lawrence c-
  • Marcs c-
  • Abercrombie & Fitch* d+
  • Zimmermann c+

  • Policies
  • Knowing your suppliers
  • Auditing and supplier relationships
  • Worker empowerment
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How does it work?


The grades awarded by the Ethical Fashion Report are a measure of the efforts undertaken by each company to mitigate the risks of forced labour, child labour and worker exploitation in their supply chains. Higher grades are given to companies with labour rights management systems that, if implemented well, should reduce the extent of worker exploitation.

Our research team assesses each company’s labour rights management system according to 40 specific criteria. These assessments consider three critical stages of the supply chain as a proxy for the entire supply chain: raw materials, inputs production and final manufacturing. To find out more about how we grade brands, read our FAQ section.

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End worker exploitation!

Your support means more companies will be held accountable for their actions to protect their workers. And more brands will be graded to help you make ethical purchasing choices.