Ethical Fashion Challenge


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Day 1: Traceability

Welcome to Day 1 of your Ethical Fashion Challenge!

By now, you should have your 7 items locked in and ready for the week ahead. Don’t forget to post a photo of your outfit each day… and remember to tag the brands you are wearing.

To help you with this process, we’ve created some sample posts for you to copy and paste. The messages vary depending on how your selected brand grades in the Ethical Fashion Guide, so, be sure to double check you’re using the correct post

If you haven’t yet registered, there is still time to join in! Simply click the register button on the main page here to start your personal page and receive daily emails.

Each day this week, you’ll receive an email that teaches you more about ethical fashion. And each email will be themed around a unique topic. Our prayer is that this takes you deeper in your understanding of these issues, and gives you the ability to speak even more confidently about the role we as consumers can play in ending exploitation.

Today’s topic is TRACEABILITY!

Traceability is defined as, “the quality of having an origin or course of development that may be found or followed”. In the context of the global fashion industry, traceability involves supplier knowledge.

If companies don’t know (or don’t care) who their suppliers are, then there is virtually no way of ensuring that the workers who make their products aren’t being exploited. This is why a company’s investment in traceability remains such a key pillar of a strong labour rights management system.

So… how is the global fashion industry tracking?
It is encouraging to note that between 2013 and 2019, Baptist World Aid has found a 32% increase in companies who are tracing their inputs suppliers such as fabrics, and a 31% increase in companies who are tracing their raw materials suppliers (cotton farms and leather tanneries for example).

The Christina Jessica diaries.

We met Christina Jessica when we visited Tamil Nadu, a state in Southern India. Tamil Nadu is at the heart of India’s textile production and Christina Jessica’s experience is one shared by thousands of girls just like her in this region. Over the next seven days, you’ll get to know Christina Jessica as she recounts her story… and tells you what life is like for workers in the global fashion supply chain.

My name is Christina Jessica and I live in the state of Tamil Nadu in Southern India. I was raised by a single mother in a small mudbrick house. Life was difficult and it was a struggle for my mother to provide for me.

Then one day, a labour broker came to my village and offered me a job in a fabric mill. It sounded so wonderful – like it was the answer to all of our problems! I felt like the right choice was to leave school, accept his offer, and begin working.

I was just 15 years old.” 

Challenge yourself to go deeper still.

Kickstart your fundraising by making a personal donation, this is a great way to get started and take action. $7 a day is roughly the living wage of a worker in Dhaka… so why not commit to contributing $7 for each day of the challenge? That’s $49 for the week! Your generous gift will help Baptist World Aid engage with companies we research to end worker exploitation, as well as support work in communities to ensure children stay in school longer and families don’t have to take on exploitative work.

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